IE Pop-up Blocker Defaults to "Off"

"Microsoft has granted pop-up ads a stay of execution. The default setting for blocking the widely hated, much used units is 'off' in the beta release of Microsoft's service pack 2 update for Internet Explorer. As most users historically don't edit their browser's default settings, conventional wisdom says pop-ups will continue to be seen by many users.

'There'll definitely be an impact from IE blocking pop-ups, but it's not going to be nearly as big a hit as people thought,' said Nate Elliott, an associate analyst with Jupiter Research and author of a new report on pop-up advertising.

'There'll be an opportunity for advertisers to run pop-ups for several more years,' he said."

MSFN - IE Pop-up Blocker Defaults to "Off"