"Switch" One Year Later: No One Switched

"A year after Apple launched its high-profile 'Switch' ad campaign, the company has nothing but lost market share, fewer users, a dwindling third-party developer pool, and, of course, the lovely Janie Porche, who saved Christmas. But as companies like Dell, HP, and IBM continue to distance themselves, sales-wise, from Apple, it's become increasingly clear than nothing the company does--ad campaigns, cool portable MP3 players, a rock-solid operating system, and even the debatably fastest PC on earth--is going to reverse its eroding usage share. With over 1 billion people using PCs vs. just 25 million using Macs, the numbers sort of speak for themselves. I think the big question now is whether Apple can remain viable as a niche player in the market. My gut feeling is that they can, but then I was an Amiga fan years ago, so maybe I'm not the right person to ask. "

Neowin.net - "Switch" One Year Later: No One Switched