Microsoft Preps 2004 Ad Blitz for Windows XP

"Hundreds of millions of customers run the Windows XP client today, but enterprise adoption and retail sales have lagged. Microsoft's solution to that problem is a multipronged advertising blitz centered on the XP updates the company has released since the OS's debut 3 years ago. Microsoft wants you to know that if you haven't looked at XP lately, you might be surprised by how much the product has improved.

The ad blitz will begin in June with the release of XP Service Pack 2 (SP2), one of the largest and most important updates Microsoft has ever created for any of its products. Once seen as a simple collection of bug and security fixes, XP SP2 took on new importance last summer after various high-profile virus and worm attacks. In response to those attacks, Microsoft moved the product into its main build lab and grafted to XP a slew of security-oriented updates that were originally envisioned for Longhorn, the next major Windows release."

Bink.nu - Microsoft Preps 2004 Ad Blitz for Windows XP