"Matrix" Finale Set for "Zero Hour"

"Warner Bros. has announced that in a whoa-worthy bit of synchronicity The Matrix Revolutions, the concluding chapter in the Wachowski brothers' hit sci-fi trilogy, will be released simultaneously in nearly 70 countries. The man-versus-machine epic starring Keanu Reeves will officially hit theaters on November 5 at what Warners execs call the 'zero hour', the exact same moment across the globe. That means Revolutions will open at 6 a.m. in Los Angeles, 9 a.m. in New York, 2 p.m. in London, 5 p.m. in Moscow, and 11 p.m. in Tokyo.

'It was a thought that came up a long time ago about almost a year ago, and it did not come from the Wachowskis, it actually came from inside the studio,' says Veronica Kwan-Rubinek, president of international distribution at the studio. 'It was something we were thinking about even before Reloaded came out and it took a lot of coordination to make sure all the pieces were in place.' Such a release strategy has never before been attempted by Tinseltown. The closest a studio has come to doing such simultaneous, synchronized release was in May, when Fox opened X2 on the same day in 80 countries, but not at the same hour."

Neowin.net - "Matrix" Finale Set for "Zero Hour"